What is Personally Identifiable Information?
Personally Identifiable Information refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains, including, but not limited to, name, address, phone number, fax number, email address, financial information, credit card information, and as further defined under Canadian laws. Personally Identifiable Information does not include information that is collected anonymously (that is, without identification of the individual user) or demographic information not connected to an identified individual. Personally Identifiable Information does not also include business contact information such as a job title or work-related telephone number, postal address, or e-mail address.
Do we collect Personally Identifiable Information?
In general, you can visit our website without identifying yourself or revealing any personally identifiable information. Our web servers collect the domain names but not the e-mail addresses of visitors.
Newsletter sign-up and volunteered information
If you voluntarily provide us with Personally Identifiable Information, we will collect that information along with any other information you voluntarily provide.
Disclosure of Personally Identifiable Information
Williams Fresh Cafe may disclose Personally Identifiable Information as follows:
- to third-party service providers or agents who provide services to or on behalf of Williams Fresh Cafe (which third parties are obligated to maintain confidentiality and security of the Personally Identifiable Information and are restricted from using such information other than as authorized by Williams Fresh Cafe or as otherwise permitted by law)
- to law enforcement agencies for the purposes of investigating fraud or other offences, in connection with the prevention or investigation of suspected fraudulent activities or harm to individuals or property, to establish or exercise our legal rights or defend against legal claims, or in connection with an emergency that warrants use or disclosure of the information
- to legal, financial, insurance, and other advisors or in connection with the sale, reorganization, or management of all or part of its business or operations, and
as consented to by an Individual from time to time, including to fulfill any other purposes that are identified when the Personally Identifiable Information is collected.
Williams Fresh Cafe will not use or disclose personal information for purposes other than those for which it was collected, except with an Individual's consent or as required or permitted by law. Consent may be express or implied, and given in writing by using or not using a check-off box, electronically, orally, or by the Individual's conduct, such as use of the services or products.
It is our policy not to distribute, sell, rent or in any way make available, your name, e-mail address or any other personally identifiable information to any third party without your consent.
Can you opt-out?
Registered visitors who have agreed to receive our opt-in newsletter and special offer may opt-out by clicking the “unsubscribe” link at the bottom of the newsletter. You can also opt-out later by contacting us by telephone, fax, regular mail, or e-mail.
Non-Personally Identifiable Information
Williams Fresh Cafe logs certain technical information from your computer’s web browser when you visit us on the Internet. This information includes your Internet address, the address of the website you are coming from, the amount of time you spend visiting our website, the pages visited, the operating system and web browser software you use, and, if you link to us through a search engine, the keywords you use to find our website. The logs do not record Personally Identifiable Information, can be accessed only by Williams Fresh Cafe, and are used solely to track visits to our site and improve its content and layout. Williams Fresh Cafe never attempts to tie this information to particular individuals visiting our website, unless that is necessary for investigating a security breach.
We may collect information about you that is not personally identifiable using a “cookie.” Cookies are small files placed on your hard drive. Williams Fresh Cafe uses this information to help us improve the site and to make appropriate product and service offerings. None of the information collected by a cookie is personally identifiable. Cookies can be disabled on your computer, but this may limit the experience that our website is able to offer.
Williams Fresh Cafe may utilize a third party statistical information service to help us improve the quality of our website. No data collected by a third party on behalf of Williams Fresh Cafe may be owned or used by such third party. Williams Fresh Cafe reserves the right to publish non-personally identifiable summary information regarding its website customers for promotional and franchisee reporting purposes.
What other Personally Identifiable Information may be collected?
We may collect additional Personally Identifiable Information from Job Applicants or Franchisee Applicants including names, addresses, phone numbers, email addresses, work history and financial information. Personally Identifiable Information collected for job applications are used to screen and identify leading candidates for employment with Williams Fresh Cafe. Personally Identifiable Information collected for Franchisee Applications is used to assess applicants for their suitability as a Williams Fresh Cafe Franchisee.
Accuracy of your Information
Williams Fresh Cafe relies exclusively on you for its information about you. To ensure that you are kept up-to-date on the products, services, and promotions that we offer, and that there is no interruption in our communications with you, please contact us to advise us of any changes in your information (or if you wish to confirm the accuracy of the information we hold).
Williams Fresh Cafe Inc.
Attention: Chief Privacy Officer
Address: 202 Grand River Avenue, 2nd Floor, Brantford, ON N3T 4X9